Story

Betty’s Divine is a locally-owned boutique on the magnificent Hip Strip in downtown Missoula, MT that has been a fixture in the Mountain West since 2005.

We curate a collection that is all about taking up space, being authentic to your true self and disrupting the status quo by beginning with that common thread we all share: getting dressed every day.

As a responsible small business, you can count on us to prioritize financial, social and environmental responsibility without sacrificing the lewk.

We have a fondness for vintage inspired clothing, shoes and accessories for guys and gals and gays and theys, as well as the real-deal found in our vintage department, Divine Trash. Betty’s Divine presents a snapshot of Northwest styles with an emphasis on street/skate/surf culture as well as Americana classics. Alongside a radical selection of clothing, Betty’s Divine offers a damn fine array of shoes, jewelry, records, and accessories to satisfy any tastes…whatever your age or vibe. 

Visitors enjoy an inclusive atmosphere, dreamy tunes, authentic conversation, and the sustained eye contact of a magical cat.